Privacy Policy
Purpose Pilates Studio
Operated by Salt & Stone Studio Pty Ltd
ABN 17 914 074 970
Last updated: 8 October 2026
Purpose Pilates Studio (“Purpose Pilates”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store, process and disclose personal information when you interact with Purpose Pilates, including through our website, mobile application, booking platform, memberships, classes and other services.
1. Personal Information We Collect
We may collect personal information that is reasonably necessary to provide and manage our services, including:
* Your name and date of birth
* Email address and telephone number
* Residential or postal address where provided
* Account and login information
* Booking and attendance history
* Membership and class-pack information
* Purchase and transaction information
* Emergency contact information
* Communications you have with us
* Preferences relating to our services and communications
* Information provided through forms, waivers or questionnaires
* Information you voluntarily provide when using our services
Because Purpose Pilates provides physical exercise and Pilates services, you may also choose to provide information relating to injuries, pregnancy, physical limitations, medical conditions or other health information relevant to your safe participation.
Health information is considered sensitive information under Australian privacy law. Where applicable, we collect this information with your consent and only where reasonably necessary to provide our services.
2. Purpose Pilates Mobile Application
The Purpose Pilates mobile application is provided using technology supplied and operated by Sutra Fitness, Inc., doing business as Arketa (“Arketa”).
When you use the Purpose Pilates app, Arketa may process personal information on behalf of Purpose Pilates to provide functionality such as:
* Account creation and management
* Class bookings and cancellations
* Attendance records
* Membership and class-pack management
* Purchases and payments
* Studio communications and notifications
* Customer support
* Other functionality available through the Purpose Pilates app
Information processed through the app may include your name, email address, contact information, username, billing information, bookings, attendance history, purchases, memberships, preferences, IP address, device information and information about how you interact with the app.
Certain technical information may also be collected automatically when you use the app.
Approximate location may be derived from technical information such as an IP address. Precise location information will only be collected where an app feature requires it and the appropriate device permission or consent has been provided.
Arketa maintains its own privacy and data-security practices in relation to the technology and services it provides.
3. Website and Technical Information
When you access our website or other digital services, we or our service providers may automatically collect certain technical information, including:
* IP address
* Browser type
* Device type
* Operating system
* Pages or features accessed
* Usage and interaction information
* Crash and diagnostic information
* Cookies and similar technologies
This information may be used to operate our services, maintain security, diagnose technical issues, understand how our services are used and improve the user experience.
4. How We Collect Personal Information
We generally collect personal information directly from you when you:
* Create an account
* Download or use the Purpose Pilates app
* Use our website
* Book or attend a class
* Purchase a membership or class pack
* Make a payment
* Complete a waiver, form or questionnaire
* Contact us by phone, email, social media or in person
* Subscribe to our communications
* Participate in a promotion or event
* Otherwise interact with Purpose Pilates
Personal information may also be collected or processed through third-party providers that assist us in operating our business, website, mobile application, booking system, communications and payment services.
5. How We Use Your Personal Information
We may use your personal information to:
* Create and manage your Purpose Pilates account
* Process class bookings and cancellations
* Manage memberships and class packs
* Provide Pilates classes and related services
* Maintain attendance records
* Communicate with you about bookings, memberships and your account
* Send class reminders and important studio notifications
* Process payments and maintain transaction records
* Respond to enquiries and provide customer support
* Help us provide our services safely
* Maintain and improve our website and mobile application
* Diagnose technical problems
* Protect the security of our systems and users
* Maintain business, taxation and accounting records
* Send marketing communications where permitted
* Comply with applicable legal and regulatory obligations
You may unsubscribe from marketing communications at any time.
We may still send necessary service communications relating to your account, bookings, payments, memberships, cancellations or other important information about services you have purchased or booked.
6. Payments and Payment Information
Payments made through the Purpose Pilates booking platform and mobile application may be processed using Stripe through Arketa’s payment integration.
Stripe may securely collect, process and store payment-card information required to complete transactions.
Purpose Pilates does not ordinarily receive or store your complete payment-card number through the Arketa platform.
We may retain transaction information such as:
* Amount paid
* Payment date
* Transaction status
* Membership or service purchased
* Booking associated with the transaction
* Refund or cancellation information
Payment providers process payment information in accordance with their own privacy and security practices.
7. Disclosure and Third-Party Service Providers
Purpose Pilates does not sell your personal information.
We may disclose or make personal information available to third-party service providers where reasonably necessary to operate our business and provide our services.
These providers may include:
Arketa – app technology, studio management, customer accounts, bookings, memberships, communications and related services.
Stripe – secure payment processing and payment-card services.
We may also use providers for:
* Website hosting
* Cloud infrastructure and storage
* Email and SMS communications
* Push notifications
* Analytics
* Accounting and administration
* IT and technical support
* Customer support
* Business management services
We may also disclose personal information where required or authorised by law or where reasonably necessary to protect the rights, property or safety of Purpose Pilates, our clients or others.
8. Overseas Processing and Storage
Some personal information collected through Purpose Pilates may be processed or stored outside Australia.
Our mobile application and booking technology provider, Arketa, may process or store customer information in the United States, including through cloud infrastructure and other technology providers.
Other service providers used by Purpose Pilates may also process or store information in Australia, the United States or other jurisdictions in which those providers operate.
Where reasonably practicable, we take steps when selecting and using service providers to ensure personal information is handled appropriately.
9. Storage and Security
Purpose Pilates takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.
Personal information may be stored electronically through Purpose Pilates systems and systems operated by our service providers.
Security measures may include access controls, authentication, encryption and other technical and organisational safeguards implemented by us or our service providers.
No method of electronic transmission or storage can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to provide our services and satisfy applicable legal, accounting and business requirements.
When personal information is no longer required, we take reasonable steps to securely destroy, delete or de-identify it where appropriate.
10. Accessing and Correcting Your Information
You may request access to personal information we hold about you or request that inaccurate, incomplete or out-of-date information be corrected.
Some information may also be viewed or updated directly through your Purpose Pilates account.
To request access or correction, contact:
Purpose Pilates Studio
Email: hello@purposepilates.com.au
Phone: 0437 191 404
We may need to verify your identity before providing access to or changing personal information.
11. Account and Personal Information Deletion
You may request deletion of your Purpose Pilates account and associated personal information by contacting:
Where account-deletion functionality is available within the Purpose Pilates application, you may also submit a deletion request through the app.
Following a valid deletion request, Purpose Pilates and its service providers will delete or de-identify associated personal information where reasonably practicable.
Certain information may be retained where required or permitted for purposes including:
* Legal or regulatory obligations
* Taxation and accounting records
* Fraud prevention
* Security
* Dispute resolution
* Establishing or defending legal claims
Information retained for these purposes will not be used for unrelated purposes.
12. Push Notifications and Communications
The Purpose Pilates app may send push notifications relating to:
* Upcoming bookings
* Booking changes or cancellations
* Class reminders
* Membership information
* Studio announcements
* Important service information
* Promotions or marketing where permitted
You can control push-notification permissions through the settings on your mobile device.
Where applicable, you may unsubscribe from promotional email or SMS communications using the unsubscribe functionality provided or by contacting us.
13. Cookies and Analytics
Our website and digital services may use cookies, analytics tools and similar technologies.
These technologies may help us:
* Operate our website and app
* Remember user preferences
* Understand how our services are being used
* Diagnose technical issues
* Measure performance
* Improve functionality and user experience
You may be able to control certain cookies and tracking technologies through your browser or device settings.
14. Children and Young People
Purpose Pilates services may sometimes be used by persons under 18 years of age.
Where appropriate, personal information relating to a child or young person may be provided by, or collected with the involvement or consent of, their parent or legal guardian.
We do not knowingly collect personal information from children through our digital services where that information is not reasonably necessary to provide our services.
15. Third-Party Websites and Services
Our website and mobile application may contain links to, or integrate with, services operated by third parties.
These third parties maintain their own privacy policies and data-handling practices.
Purpose Pilates is not responsible for the privacy practices of independent third-party websites or services, and we encourage users to review the privacy policies of services they interact with.
Our primary app and booking technology provider is Arketa, and payment processing through the platform is provided using Stripe.
16. Privacy Complaints
If you have a concern or complaint about how Purpose Pilates has collected, used, stored or disclosed your personal information, please contact us:
Purpose Pilates Studio
Salt & Stone Studio Pty Ltd
Email: hello@purposepilates.com.au
Phone: 0437 191 404
Please provide sufficient information for us to understand and investigate your concern.
We will review privacy complaints and aim to respond within a reasonable period.
If you are not satisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, mobile application, technology providers, business practices or legal obligations.
The latest version will be published on our website and will display the date it was last updated.
18. Contact Us
For questions about this Privacy Policy, your personal information or the privacy practices of Purpose Pilates, please contact:
Purpose Pilates Studio
Operated by Salt & Stone Studio Pty Ltd
ABN 17 914 074 970
Email: hello@purposepilates.com.au
Phone: 0437 191 404